"I walk a lonely road, the only one that I have ever known, don't know where it goes, but it's home to me and I walk alone."

8.19.2004

McDonalds, the Official Restaurant of the Olympics

For a four-year investment estimated at $65 million, McDonald's has been designated the Official Restaurant of the 2004 Olympic Games. As such, it is the only brand-name restaurant in the Olympic athletes' village, main sports complex and press center, ensuring that virtually no Olympic athlete, fan or journalist starts the day without passing by a McDonald's.

While McDonald's has used the Olympics to sell its burgers and fries in the United States for decades, the fast-food giant is thinking globally now. And its global marketing strategy is in full swing in Athens, where the 2004 Games serve as a vehicle to extend its reach and portray its menu as part of a healthy lifestyle.
MSNBC >> full article

1. That's gotta suck balls when you have McDonalds shoved in your face. I hope a lot of these athletes go to what are probably better local choices for food. 2. How long until the other fast food restaurants become global empires that give the workers at the restaurants shitty pay. 3. They weren't "democratically" chosen as the Official Restaurant -- they used that $65 million bribe.

And I'm going "easy" compared to what others I know could have to say about it.

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